Squid Game Mobile App

Role: UI/UX Designer (Concept Design)
Tools: Figma (UI design & prototyping), Adobe Photoshop (visual compositing), Blender / Spline (3D character references)
Duration: 2–3 weeks
Platform: Mobile App (iOS – iPhone 13 & 14)
Goal: Design a high-tension, immersive Squid Game mobile experience that translates the show’s psychological pressure, hierarchy, and competition into an intuitive and engaging game interface.

This project reimagines Squid Game as a mobile game experience where users can participate in iconic challenges, choose roles (player, guard, frontman), and track performance. The UI blends dark atmospheres with bold accent colours inspired by the series’ visual language.

The focus was to balance dramatic storytelling with clear usability, ensuring players feel tension and excitement without confusion or frustration.

Many game adaptations of TV series fail to capture the emotional weight of the original content. Common UX problems include:

- Overly complex menus that reduce immersion

- Weak emotional connection to characters

- Poor role clarity (player vs guard)

- Interfaces that feel generic rather than cinematic

For Squid Game, maintaining tension and hierarchy is critical to authenticity.

A cinematic, role‑driven mobile UI that:

- Uses dark gradients and neon accents to create tension

- Separates gameplay paths by role (Player, Guard, Frontman)

- Highlights iconic characters (doll, guards, shapes)

- Presents games as visual cards for instant recognition

- Keeps navigation minimal and deliberate

The interface encourages immersion while guiding users smoothly through choices.

- Role‑Based Entry Points: Clear separation between player and guard paths

- Cinematic UI Design: Dark themes with neon highlights increase tension

- Game Mode Cards: Instantly recognizable challenges

- Profile & Stats Screen: Reinforces competition and progression

- Minimal Navigation: Reduces distraction and maintains focus

The Squid Game mobile app concept delivers a suspense‑driven UX that captures the series’ psychological intensity while remaining intuitive and engaging. The design successfully translates narrative tension into interaction, offering players a memorable and immersive mobile gaming experience.